Black Friday may not be a good day to travel into London.
Yes, we went in, we had booked to go to a film award screening, so we decided to take a camera and shoot the Christmas lights. We never looked at a diary and figure, 'that will be London's busiest day!'
What is an award screening? This is what film makers call award season. That is not the same period as the press call award season; the press will be referring to the film awards post christmas. That is because they will be talking about the actual ceremonies, the winners and losers.
We are lucky enough to have worked in the industry as movie makers and distributors long enough to be officially called veterans, that means free cinema attendance and other luxuries. We are also voting members of BAFTA and European Awards. That means pre Christmas the distributors and film makers are fighting for ours and others votes. They need the laurel on their film. To that end the private screening rooms in London are awash with screenings and gatherings, wine, mince pies and the directors and talent running panels after the film and discussing the making.
There is often a wave of opinion that is constant, the film we watched had a pretty consistent chatter that it was not really good. There can be strange trends with films being favoured that do not deserve it. That might be conscious or sub conscious political voting to ensure survival, employment longevity or people will vote for their own films and their friends. Hopefully the overall membership is so large and widespread that the 'old guard' does not win the election they thought they would. The institutions may not have the control they used to. However, huge numbers may consciously or subconsciously support those they need to stay relevant.
I am not suggesting it happens anywhere, but only using this scenario of how a possible example could work, but I am sure does not happen... Supporting institutions where your films are funded or distributed might be something you would choose to do. If that ever happened, and I am not suggesting it does, it might or could extend to the big guys with huge memberships, like say BBC Films or other huge players. If their staff and those with deals needed them to be relevant to ensure their continued employment or their deals to be repeated, then it might be wise to support their other funded films. If such an outrageous idea, as example only, was extrapolated to then extend into 'bodies' who where maybe people who fund any organisations need to vote to justify their decisions.
I hear Danny Kaye singing the King's New Clothes, as they are altogether in the altogether. I am sure that might have happened in Danny Kaye's time, but not now. Or will political voting always exist. My example is one of of the many possibilities that I am sure does not play out in real life, but could if humans were so self natured. A theme many films have been built on, like Wag The Dog.
Advertising and popularity will always gather public attention and votes when the public can vote, this can be seen in magazine lead awards. Television plugging of their brands to viewers. So how does the independent ever win? Good question. How does the unexpected win an election and how angry might the others be if that happened, should we ever see such an upset happen? In politics such annoying mishaps will cause those with real power to change boundaries to the system they previously loved and fought wars over, or demand recounts.
There is an interesting change in the world, and that is all based on information and access. Well, at least in any country with better than the UK's 4% end users having fast broadband (which is most of the rest of the world, Korean 60%, Japan 70%).
The trend where the public are allowed such freedom, is one of the public voting against what they are supposed to. Or, to explain it another way, they vote for what they want and not what they are told to do.
I was at a meeting recently when a movie distributor on a panel was bemoaning the fact that a film in release can now be killed on first night. he explained that a surge of tweets can sway public opinion before the film has had a chance. That the film is destroyed. An audience member gave a very eloquent reply which I wish I had recorded or noted, but it was to the end that public opinion was real, and rather than ignore it or moan about it, why did they just not make better films instead or trying to wrap their poor product in huge amounts of persuasive advertising. The audience applauded. Once again the system (chosen panel of experts) had been beaten (by the public).
So it is nice when we get a film to trend, and on that Black Friday day, I just shot the Christmas lights in Carnaby Street, Oxford Street, Regent Street and LIberty's windows. Actual clicks are real, and it is nice. If only one could know how viral works. I guess when social media hits become more needed, then there will be farms or outsourced fingers with accounts to give force views for those who can afford it. ... or does that happen? I am not likely to spend money on a two minute Christmas film so these numbers are right..... but as any lawyer will tell you, it is not about what is right, it is about what you can prove.
Strange world ....
Film is here if you won't be travelling to see the lights in London. http://www.dailymotion.com/video/x53luk4
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